1995 Bronze Pyramid Award
International Award Category: Goodwill Programs 
(More than $10 Per Recipient)

Client: GTE Telephone Operations

Objective:
To provide reinforcement for a sales-orientation meeting.
Strategy & Execution:
GTE planned a conference to introduce its top sales engineers to new products designed for the health-care market. The roll-out featured the theme "Telemedicine: The New Rx." When the sales personnel all arrived, they found in their hotel rooms miniature doctor's bags and a red bandanna and jar of hot sauce to convey the spirit of the event and its Texas location.  At registration, briefcases containing product information, pens and pencils were issued. A key element of the conference was team-building.  Sweaters identifying the Health Care Team were worn at meetings. Speakers representing different vendors and industry specialists were awarded plaques for their participation.
Results:
The promotional products contributed to the success of the conference, which received an Excellent-Good rating from 87.8 percent of the attendees.

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